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Facebook advertising has become the most effective and successful method to get the desired traffic for your business. Even better, Facebook offers two methods for paid advertising in which the advertiser can weigh the Facebook advertising price options to fit the budget. There are over 800 million users today who will support your business or brand and gain fast growing visibility over the internet. And these two price options Facebook offers is fairly reasonable, and favor the small and medium scale business, too.

Since Facebook is the most well-known social network media over the internet, many advertisers or traders want to take advantage of the site’s popularity. Although most people visit social networking sites mainly to check their accounts for personal and social purposes, they can actually become a part of you and can be instrumental for your company’s popularity.

Of course, businesses need to advertise their products or services to hopefully gain more customers, thereby increasing profits. The emergence of social networking presents an exciting new way to advertise, at a fairly reasonable price, but with your ads reaching hundreds of millions in just a matter of days or minutes, even. Now, carefully looking at the Facebook advertising price offers will help you decide which option you will be paying.

Just like the other advertising services, you are going to pay for the publicity you need for your company or business in Facebook. There are two kinds of payment for advertising on Facebook. These are the CPC and the CTR. Facebook advertisers can choose whether to bid on ads that are based on:

• CPC- “cost per click” or the amount of clicks their advertisement receives or how many times your ad is shown in the Facebook page. CPC is also sometimes known as PPC or “pay per click” on other advertising sites.

• CTR- “click through rate” or CPM for “cost per thousand impressions”. In this scheme, advertisers who select this CPM bidding are more interested into positions and brand awareness. This is a clickable advertisement which leads into concrete conversions of ad impressions. CPM is charged per impressions or feedback even without a single click of the ad.

The actual Facebook advertising price for each scheme is as follows:

For “cost per click” or CPC type of bid, your daily budget depends on how much you want to spend on that particular day. Then you are going to bid per click you receive. For instance bidding for $1. 00 per click of bid will cost you $25 budget for your daily budget.

For “click through rate” or pay for views, you can set your daily budget for a minimum of $1.00 but the default rate on Facebook is $25.00. It’s up to you in how much you are going to spend per day and then adjust whether you like to increase or decrease on the suggested cost. In every 1000 impressions, you can also bid on the maximum suggested by Facebook per impression for instance ($0.01-$0.50).

After adding your new campaign, complete the process by selecting a type of bid you are going to take. Then, schedule your advertisement if you want it to run continuously starting today or run the ad on its specified dates you want. And finally, after reviewing your ad, you can place your ad on the site.

If you avail of Facebook Ads, you have nothing to lose. The Facebook advertising price is guaranteed as is – no hidden charges. It’s the most cost-effective and convenient way to advertise your company or brand to every Facebook user in the planet.

One problem faced by home based business owners is how to successfully market their business. The importance of having a web presence cannot be over emphasised, however, it is no longer enough to just have a website without using proactive marketing strategies to promote it.In order to get visitors to your website who are interested in your product or service, an important, popular and effective form of marketing to utilise is article marketing. For anyone running a top home based business, article marketing is an important element in the marketing mix.Article marketing is a form of website promotion which allows the owner of a website to write articles and post them on Ezine Articles or other article sites for syndication. These articles need to focus on certain keywords relevant to the business that the website is promoting and are provided free of charge to those who are interested in using them.There are several benefits to using articles to market a business but the most important one is that it attracts visitors to a website and these visitors are not just random people who stray by accidentally, but are actually those who are interested in the site and may become potential customers.Another benefit is that article marketing can be used for search engine optimisation. Most people go to search engines like Google to search for what interests them. When a particular keyword or keyphrase is searched for, the websites that show up in the first few pages are usually the only ones that get any visits from that search. Very few people are willing to go beyond the first few search result pages when searching for websites that might have solutions to their problems.In order for a website to feature in those early pages, that website would have to be optimised for search engines. The process of search engine optimisation includes link building which is where the use of article marketing comes in.Most article marketing sites allow articles to be posted for free. In return, those articles are available to users to read and also re-use on their sites or blogs. If an article is well written and has a catchy heading, it is likely to get re-posted on a number of sites and if the article contains a link back to the site of the author, it makes that site attractive to search engines.The three essentials to remember are the heading, the body and the resource section. Most sites that allow articles to be submitted for marketing purposes often have several other articles in the same niche. As such, in order for a particular article to stand out so that a user will notice and take interest in it, it needs to have a catchy heading. This is what draws people to the article in the first place.After attracting maximum attention, the quality of content is what would ensure that the article will be used on another website or blog. Articles that are well written and most importantly, unique in content, are more likely to get re-used a number of times.The resource box is where information about the author including the website is posted. For most submission sites, this is the only place where a link is allowed to be placed. If the resource box is engaging enough, people tend to click through to the website.Article marketing is generally free and is a great way for home based businesses to get good levels of exposure. This is one source of online marketing that should not be ignored by anyone running a top home based business as the results can be very rewarding. It’s a marketing strategy that I would highly recommend.